Platinum Equity
Mergers. Acquisitions. Operations.

Mergers. Acquisitions. Operations.


Media & Communications · Corporate Divestiture · Acquired in December 2016

One of the nations largest direct marketing service providers



  • Acquired the Valpak and businesses of Cox Target Media (CTM) from Cox Media Group. 
  • Combined the businesses represent one of the nation's largest direct marketing service providers
  • Collectively, the businesses reach more than 100 million consumers primarily through Valpak "Blue Envelope" household mailers and its digital offering, as well as an online provider of digital coupons and promotional codes


  • Transition to new ownership and establish new brand identity for the corporate parent company. Valpak and will continue to operate and go to market under their respective brands.
  • Invest in growth initiatives while maintaining focus on the core businesses