Platinum Equity
Mergers. Acquisitions. Operations.

Mergers. Acquisitions. Operations.


Software & Data Services • Private Transaction • Acquired in December 2019

Outcome-based digital marketing solutions provider to global Fortune 500 enterprises

Platinum Equity's portfolio at work includes, Centerfield, a technology-driven marketing and customer acquisition company.


  • Acquired from founders and other investors in December 2019
  • Centerfield, founded in 2011, delivers personalized customer experiences that convert in-market consumers into customers for many of the world’s leading enterprises across home services, insurance services, e-comm services, and B2B services
  • Centerfield’s proprietary technology platform, Dugout, generates unmatched data-driven, hyper-personalized, end-to-end consumer experiences and intelligent sales conversion to help clients supercharge their growth and capture market share
  • The company is headquartered in Los Angeles with offices in Boston, New York, Florida, London, Kingston and Montego Bay


  • Further penetrate existing markets, expand into new ones and continue investing in Centerfield’s world-class technology platform, Dugout.
  • Pursue synergistic add-on acquisitions.



Platinum Equity Acquires Marketing Technology Platform Centerfield, Completes Add-on Acquisition of Digital Ventures »



updated 3/20




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