Platinum Equity
Mergers. Acquisitions. Operations.

Mergers. Acquisitions. Operations.

Innovative Water Care

Consumer • Corporate Divestiture • Acquired in February 2019

A leading provider of water treatment solutions for residential pool care and industrial water care.


  • Acquired Lonza's water care business in February 2019.  
  • Headquartered in Alpharetta, GA.
  • Innovative Water Care is a leading provider of water treatment solutions with the No. 1 global consumer brand in residential pool care and key positions in high growth industrial and municipal water care markets.
  • Six production facilities in North America, South America, and EMEA, with sales locations globally and approximately 1,200 employees.


  • Organic business growth through existing channels.
  • Drive operational improvements.
  • Advance SG&A using digital tools and other strategies.
  • Pursue strategic M&A.



Lonza Further Strengthens Focus on Its Healthcare Continuum Strategy by Signing Agreement to Divest Water Care Business to Platinum Equity »

Platinum Equity Completes Acquisition of Lonza Water Care Business »


updated 2/19




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