Platinum Equity
Mergers. Acquisitions. Operations.

Mergers. Acquisitions. Operations.

Mad Engine

Business Services • Private Transaction • Acquired in December 2020

A leading provider of licensed, branded, and private label apparel and accessories



  • Acquired controlling stake of Mad Engine in December 2020
  • Full-service, global apparel and accessories company that creates, designs, produces and distributes a full range of licensed, private label and branded products
  • Mad Engine manages a large and diverse portfolio of licenses with major corporations, brands, and entertainment businesses, including Disney, Warner Brothers, Epic Games, IMG, Nickelodeon, Netflix, Coca-Cola and hundreds of others



  • Drive growth and expansion across product offerings, sales channels, licenses and brands
  • Pursue strategic add-on acquisitions
  • Effectuate key operational improvement initiatives



Platinum Equity Acquires Controlling Stake in Mad Engine, A Global Provider of Licensed, Branded, and Private Label Apparel and Accessories  »



updated 1/21




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