LRG, a brand division of Mad Engine, launched its first sustainable capsule in April to honor Earth Day 2023.
In the fashion industry, a capsule is a limited-edition apparel collection that correlates with an important moment or event. LRG’s Earth Day capsule utilizes organic cotton and recycled materials. The initiative is part of Mad Engine’s MadSustainable program that was launched in 2019.
“We continue to improve our efforts to be a more sustainable organization and a leading example in the apparel and fashion industry,” Mad Engine president and CEO Faizan Bakali said in a release announcing the capsule.
The Earth Day capsule is comprised of two designs inspired by historical LRG graphics and it is available to consumers in the U.S. According to Mad Engine executive Travis Mastdorf, the program has gotten off to a promising start.
LRG’s next capsule will launch in September in collaboration with One Tree Planted, an environmental conservation and restoration non-profit that says it planted more than 92.7 million trees in more than 80 countries worldwide since 2014. Of those trees, 52.7 million were planted in 2022 alone.
MadSustainable is just one example of the company’s environmental stewardship. These efforts include providing one million masks during the pandemic; the installation of solar power at the company’s offices in San Diego and Chico, Calif.; initiating the company’s Take Back Program that allows customers to return any unwanted LRG products to reduce waste at landfills; and working to recycle plastic film, converting it into decking or other outdoor furniture materials. Mad Engine’s San Diego facility earned its Green Business Certification through the California Green Business Network in September 2022.
Founded in 1987 and acquired by Platinum Equity in 2020, Mad Engine is a global wholesaler of licensed, branded, and private label apparel and accessories.