The San Diego Union-Tribune and KGTV/Channel 10, the local ABC affiliate, entered into a partnership to cooperate on news coverage and information gathering. The partnership also involved marketing, branding, and community involvement activities.
In mid-November 2009, Union-Tribune reporters began appearing on news programs from the KGTV studios and in live feeds from the newspaper's offices and interviews from the field. The newspaper's web site, SignonSanDiego.com
, also has featured video from 10News.
Platinum purchased the San Diego Union-Tribune in March 2009, despite difficult conditions in the overall newspaper industry. The acquisition has meant significant improvements for the paper, which reaches 1.15 million weekly readers.