Columbus, OH, (Aug.
– Platinum Equity today announced the rebranding of home delivery business Exel
Direct as MXD Group. Platinum Equity acquired Exel Direct,
Inc. from Exel Inc., a subsidiary of Deutsche Post DHL, in May 2013.
Exel Direct specializes in high-touch
“white glove” delivery services for North American retail brands across a
variety of consumer segments. The business executes
approximately 2.3 million deliveries annually utilizing an independent
“The transition to new ownership has been
good for our business and is opening up many exciting opportunities,” said Exel
Direct President and CEO David Vieira. “We
are continuing to focus on serving our core customers while expanding our reach
and pursuing new end markets. Launching
our new MXD Group brand is an exciting step in the evolution of our business.”
Since making the acquisition, Platinum
Equity has worked with Exel Inc. to execute a seamless transition. Bryan Kelln,
Platinum Equity Partner and President of Portfolio Operations, noted that the business
is well positioned for future success.
“We have worked
closely with the management team to create a shared vision for the future of
this business,” said Mr. Kelln. “We are excited about its prospects and are committed to
helping it thrive as an independent enterprise with a new identity.”
The name MXD references the company's proud heritage as a logistics
leader, which began as Merchants Home Delivery Service, Inc.
MXD embraces a history of final mile delivery and supply chain
excellence through people, technology and innovative solutions.
The brand launch features a new logo and
web site at www.mxdgroup.com.
MXD Group (www.mxdgroup.com) specializes in final mile
delivery logistics solutions for North American retail brands
across the consumer electronics, furniture and appliance
The business coordinates and executes approximately 2.3
million non-conveyable product deliveries annually utilizing a
nationwide network of professionally managed and certified independent
contractors and agents. The newly rebranded business is a leader in white
glove home delivery and retail replenishment solutions and services.
About Platinum Equity
Equity (www.platinumequity.com) is a global M&A&O® firm specializing in
the merger, acquisition and operation of companies that provide services and
solutions to customers in a broad range of business markets, including
information technology, telecommunications, logistics, metals services,
manufacturing and distribution. Since its founding in 1995 by Tom Gores,
Platinum Equity has completed more than 150 acquisitions.
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