Columbus, OH, (Aug. 29, 2013) – Platinum Equity today announced the rebranding of home delivery business Exel Direct as MXD Group. Platinum Equity acquired Exel Direct, Inc. from Exel Inc., a subsidiary of Deutsche Post DHL, in May 2013.

Exel Direct specializes in high-touch “white glove” delivery services for North American retail brands across a variety of consumer segments. The business executes approximately 2.3 million deliveries annually utilizing an independent contractor workforce.

“The transition to new ownership has been good for our business and is opening up many exciting opportunities,” said Exel Direct President and CEO David Vieira.  “We are continuing to focus on serving our core customers while expanding our reach and pursuing new end markets.  Launching our new MXD Group brand is an exciting step in the evolution of our business.”

Since making the acquisition, Platinum Equity has worked with Exel Inc. to execute a seamless transition.  Bryan Kelln, Platinum Equity Partner and President of Portfolio Operations, noted that the business is well positioned for future success.

“We have worked closely with the management team to create a shared vision for the future of this business,” said Mr. Kelln.  “We are excited about its prospects and are committed to helping it thrive as an independent enterprise with a new identity.”

The name MXD references the company’s proud heritage as a logistics leader, which began as Merchants Home Delivery Service, Inc.  MXD embraces a history of final mile delivery and supply chain excellence through people, technology and innovative solutions. 

 The brand launch features a new logo and web site at

MXD Group

MXD Group ( specializes in final mile delivery logistics solutions for North American retail brands across the consumer electronics, furniture and appliances segments. The business coordinates and executes approximately 2.3 million non-conveyable product deliveries annually utilizing a nationwide network of professionally managed and certified independent contractors and agents. The newly rebranded business is a leader in white glove home delivery and retail replenishment solutions and services.

About Platinum Equity

Platinum Equity ( is a global M&A&O® firm specializing in the merger, acquisition and operation of companies that provide services and solutions to customers in a broad range of business markets, including information technology, telecommunications, logistics, metals services, manufacturing and distribution. Since its founding in 1995 by Tom Gores, Platinum Equity has completed more than 150 acquisitions.

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