Mergers. Acquisitions. Operations.

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Valpak

Media & Communications • Corporate Divestiture • Acquired in December 2016

One of the nations largest direct marketing service providers

KEY FACTS

Acquired the Valpak and Savings.com businesses of Cox Target Media (CTM) from Cox Media Group.
Combined the businesses represent one of the nation's largest direct marketing service providers
Collectively, the businesses reach more than 100 million consumers primarily through Valpak "Blue Envelope" household mailers and its digital offering Valpak.com, as well as Savings.com an online provider of digital coupons and promotional codes

INITIATIVES

Transition to new ownership and establish new brand identity for the corporate parent company. Valpak and Savings.com will continue to operate and go to market under their respective brands.
Invest in growth initiatives while maintaining focus on the core businesses

NEWS

updated 01/16

Platinum Equity Acquires Business of Cox Target Media

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